WE NEED CORAL REEFS

Reefs are the most diverse ecosystems on earth,

with over a million species calling reefs home. 

 

They generate US$300-400 billion each year in terms of food and livelihoods

from tourism, fisheries, and medicines. 

(Source: WWF 2015, Smithsonian Institute)

90 per cent of the world's coral reefs are set to disappear in the next 35 years due to coral bleaching induced by global warming, pollution and

over-development. (Source: 50Reefs.org)

 

But if we act together now we can bring colour back to reefs by

REDUCING CARBON EMISSIONS &

OCEAN POLLUTION - NOW!​ 

Photos: Jacqueline Bosscher & The Ocean Agency 

WHY ARE REEFS SO IMPORTANT?

HABITAT

HOME

'Reef building' hard corals and colony dwelling soft corals form the underwater cities, ie reefs, that support 25% of all marine life worldwide. 

An incredible array of marine creatures call a coral reef home (either part- or full-time) - from microscopic organisms (such as plankton) to the largest marine mammals (whales). Reefs have the highest biodiversity of any ecosystem.

FOOD &

MEDICINE

1 billion people worldwide rely on coral reefs for the food they provide. Reefs are the oceans' nurseries for young fish, and island dwelling peoples in particular are nourished by life on reefs.

 

Reefs are home to species that have the potential for treatments for some of the world’s most prevalent and dangerous illnesses and diseases.

TEMPERATURE CONTROL &

COASTAL PROTECTION

93% of heat in the Earth's atmosphere is absorbed by the oceans. Carbon emissions create the Greenhouse Effect which is overheating our

air, oceans and climates.

Coral reefs reduce shoreline erosion by absorbing energy from waves. They protect coastal housing, agricultural land and beaches, with a global net benefit of an estimated US$9 billion per year.

 REEFS SHOULD BE COLOURFUL, VIBRANT & HEALTHY -

LIVE THE DIFFERENCE NOW

TO BRING COLOUR BACK TO THE WORLD'S REEFS!

TOURISM - JOBS & INCREDIBLE EXPERIENCES

Reefs generate US$36 billion and create millions of jobs in the tourism sector alone.

Well managed reef tourism provides a sustainable means of earning foreign currency and employment for people around the world.

As well as experiencing the incredible world beneath the ocean surface, reef visitors can assist in 'Citizen Science' projects that build knowledge and increase protection programs

Australia's Great Barrier Reef is 1 of only 7 World Heritage sites on the planet!

It has an economic, social & iconic brand value in the billions of dollars

Reefs should be in technicolour, not black & white

INSPIRING PEOPLE & ORGANISATIONS WORKING

TO ENSURE REEFS SURVIVE 

The World Wildlife Fund works to conserve nature & reduce the most pressing threats to natural diversity

The lead charity for the Great Barrier Reef

The Ocean Agency acts globally to protect coral reefs, with its film Chasing Coral exploding on Netflix and its 50 Reefs initiative injecting money & science into global reef conservation efforts

The Australian Marine Conservation Society works to protect all ocean wildlife & environments, and with patrons Simon Baker & Tim Winton it is leading the charge to

Fight For Our Reef

The STOP ADANI campaign is based on local groups working together to protest & block the proposed Adani mega coal mine, promoting renewable energy - join your local group via Facebook

Australia's first indigenous youth climate justice network with a vision for a just & sustainable future with strong cultures & communities powered by renewable energy

LIVE THE DIFFERENCE NOW is based in Sydney, Australia, but aims to inspire people from all places & walks of life to reduce their carbon footprint & ocean pollution so as to bring colour back to the world's reefs! Healthy reefs & ocean ecosystems, and lower ocean temperatures, are necessary for OUR survival as well as marine flora & fauna

CONTACT

+61 (0)412 462 624

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